Hooked on Groceries

Hooked on Groceries is a one-minute film revealing the surprising range of products made from fish. Inspired by projects like Pig 05049, it shows how fish appear in everyday items beyond seafood Sparking awareness of our reliance on oceans and rivers. By tracing these hidden origins, the film invites viewers to reflect on the value of products and make more conscious choices.

A sequence of black and white sketches depicting people fishing at a lake, illustrating each step of fishing from casting to reeling in a fish, including scenes of an empty pier, a fisherman fishing, casting the rod, catching a fish, struggling to reel it in, pulling out a fish stick snack, and returning to the pier with the caught fish.

Storyboard & The Grocery list of products that all contained fish (used for this video)

Toothpaste
Wine/beer
Laundry detergent
Makeup, such as lipstick
Orange juice
Candy, such as marshmallows
Fertilizer